Unified Communications (UC) technologies such as conferencing and collaboration have been providing significant benefits including enhanced productivity to large enterprises for several years, but the mid-market – those companies with between 100 and 1000 employees – are just now embracing these technologies for competitive advantage. The mid-market faces unique challenges that Unified Communications and related technologies can help address. New products and services are being introduced, aimed at the mid-market, to help this segment realize the benefits of improved communications. Mid-market companies focused on improving worker productivity and business results can implement conferencing and collaboration technologies to help workers better communicate with customers, partners, and co-workers. These conferencing and collaboration technologies and tools are helping mid-market companies solve their business problems while making their business processes more efficient and effective.
Mid-market companies are expected to provide the same level of product and services as larger enterprises, but must do more with less – less money, smaller staff, etc. The need to effectively communicate, collaborate, and interact and get work done becomes more difficult, particularly when teams and workgroups are spread out geographically and workers are often remote or virtual.
Tools to enable effective real-time and non-real-time communications become invaluable. UC and collaboration technologies enable individuals, workgroups, and enterprises to conduct meetings and become more effective while reducing the amount of travel previously necessary, thus saving time and money, while increasing efficiency.
New solutions specifically addressing the needs of mid-market companies will enable more of these organizations to take advantage of the latest communication technologies, making them more competitive and successful.