UCStrategies offered UC vendors the opportunity to present their migration options for Nortel customers and channel partners now that Avaya has delivered its roadmap for Nortel products.
In this presentation, Tim Whittington, Executive Vice President and General Manager of Aastra USA, presents Aastra's options for Nortel customers.
For additional information and resources about Aastra and Clearspan, call 1-800-468-3266, option 2, or for more information on the special promotion and migrating to Clearspan, please see www.AastraUSA.com/IP-migration.
Transcript for Aastra Migration Options for Nortel Customers
Today I'd like to cover some of the Aastra Migration options for the large enterprise. Hi, this is Tim Whittington, Executive Vice President and General Manager for Aastra USA.
Aastra technologies has been providing value for more than 30 years to the large enterprise market, and we back it up with financial strength. We are one of the very few companies that have achieved 48 consecutive quarters of profitability. And if you think about it, that's over 12 years of consecutive growth in a market that's really seen a lot of consolidation and a lot of turmoil. That's pre- and post-bubble, pre- and post-911, and we continue to grow the business. So I think it's very important, when customers are looking at a solution like this for the large enterprise, solutions that are going to be with them for many years to come, I think the financial strength and well-being of the company is probably equal to if not greater than the solutions that that vendor offers.
Aastra’s growth strategy over the last 10 years has been very complementary. If you will notice, in the early 2000s we acquired two terminal or end-point divisions from Northern Telecom and then the mid 2000s, 2005, we acquired EADS Telecom, of which Intacom, a large communications supplier, was part of. And this just broadens our portfolio and deepens our expertise in the large enterprise segment. And then lastly, in 2008, we picked up Ericsson’s Enterprise Communication business. So a lot of expertise and know-how, specifically in the large enterprise communication space. I think it's much easier to scale down in size than it is for smaller companies to try to scale up into the large enterprise market. When I say large I'm talking multi-thousand lines all the way up to 100,000 lines.
Aastra has a very impressive list of large installed base customers and even though you may not be familiar with Aastra as a large enterprise communications provider, I'm sure you're familiar with a lot of our customers that we not only have here in the U.S., but around the world. It's the who’s who in the Fortune 1000, with over 500,000 customers in over 100 countries world-wide, with 50,000,000 lines installed globally. And it really speaks to the strength of our solutions and the support that we provide our customers after the systems are installed.
For over 30 years, Aastra’s had a rich history of innovation that's produced a number of significant firsts. We were the first company to really provide an enterprise-wide communication system that addressed all locations within the enterprise. Whether they be small or large, it really provides a consistent user experience across the enterprise, as opposed to networking multiple systems together. Because we integrated voice and data into the platform, non-blocking architecture was paramount and we delivered that in the early 80s. We were the company that collaborated with Microsoft in linking the computer system with the phone system, and we called that computer-telephony integration, and we did that in the late 80s.
And last, but not least, we invented the first commercial voice-over IP PBX and sold that to Cisco in 1999. So Aastra continues to innovate and we have had a number of significant firsts in the industry.
Aastra's been a leader in the large enterprise market for over 30 years. Our focus has been really at the apex of that market. So multi-thousand lines and above is where we've had our most success and we do that through a direct sales and support organization. It really provides the customer with, what I call, direct touch or high touch. And I think you really need that when you're selling and installing systems of this complexity. And when you look at a solution like this, I think there's two things to consider when you're looking at the different vendors. One, does the vendor have a solution that can scale to the multi-thousand line market, and secondly, does the vendor have the skill set and the expertise to implement and support a very large system. And Aastra, over the last 30 years with the customer base that we have, clearly does.
Aastra’s approach to implementing UC is really very simple. Build a system that's built on standards so that you can provide a best-in-class solution. Allow the customer a choice and not lock them into a particular vendor. And complement it with APIs to allow for simple and fast integration into the business process.
Our overlay technology is also built on open standards and enables the enterprise to integrate their current technology while migrating to Clearspan. It gives them the ability to add new UC features more quickly, protect the current and future investment, but also allow self-paced migration based on the budget cycle. So we really think this gives the customer the best of both worlds.
Clearspan is our SIP to the core softswitch that's been adopted by some of the largest carriers and customers in the world: AT&T, Sprint, Level 3, Deutsche Telecom, Telefonica. These companies were looking for the next generation solution and they've adopted this technology. Clearspan has targeted the 1,500 line and above marketplace. It comes with a full suite of integrated applications and capabilities, specifically marketed to the unified communication requirements. It is carrier grade, very few companies can say that, and scales to over 100,000 users. We also incorporate open APIs and web interfaces to integrate it more tightly with the business process.
Clearspan’s application topology is really simple. It's built on a blade center and on the left side of the core we have APIs that allow over 2,000 developers to write third-party applications, while at the same time we secure the architecture and protect the integrity of the network as well as the users.
Our overlay technology, sometimes referred to as Clearspan self-paced migration, is also built on open standards. And because it's built on open standards, customers can deploy Clearspan on a smaller scale, take advantage of all the UC features that are built-in and are part of Clearspan with their direct connected SIP end points, but they can also provide those same features to the existing PBX users. And this gives them a nice way to slowly transition to the new platform based on their time frame and budget cycle. We simply insert the Clearspan cores between the current trunking and the existing PBX and then Clearspan can provide all the common reporting, voice mail, feature functionality that UC users require across both platforms. So it really provides a nice way to gracefully migrate, in a cost-effective way, to Clearspan based on the customer’s requirements. And for some of these larger installations, it could take several years to fully migrate.
A couple of Clearspan case studies…At Texas A & M a few years ago, was looking for a new system and they're one of the largest universities in Texas with over 48,000 students. They're also the home of the Internet2 technology evaluation center for advanced telecommunications and learning technology, as well as the chair of the Internet2 working group and technology evaluation center. So they have a lot of background and expertise in next generation voice-over IP systems, in fact, they have probably every system you would consider in their lab for testing and when it came time to purchase a system, they purchased Clearspan from Aastra. The project was to replace multiple distributed and disparate systems as well as replace the high cost of Centrex, which they had about 25,000 lines at the time. They really also wanted to address some of the deficiencies from a feature perspective within Centrex and their ability to deliver those features more quickly so they needed more control of a premise-based system, and they wanted to move away from the proprietary nature of some of the hardware and end-points that they had currently on the campus. So Aastra came in with Clearspan and delivered not only a scalable system for not only the main compus, but the remote campuses. We leveraged their backbone, which is an open backbone with our core technology, and gave them the ability with SIP open standards to select multiple end-points as their end devices. At the end of the day, Aastra delivered the lowest total cost of ownership and was successfully awarded this business.
Our second Clearspan case study is Smiths. Smiths is a large multinational company based in London, England, with five divisions serving diverse industries including government, health care, telecommunications, petrochemical and manufacturing. The company has grown quite significantly through acquisition and has over 400 sites with 14,000 users. So the objective of the project was to replace multiple systems from different vendors. They wanted to drive cost out of the operation by centralizing it and delivering a common set of unified communication features. Not only to the new telephone users but also through open standards, leverage their existing equipment while they migrate. So the key winning factor for Smiths in selecting Aastra and Clearspan was one, they needed a system that was scalable to over 14,000 users. They wanted to be based on standards so that it protects their current investment as well as their future investment, and they were trying to drive operations cost out of the business and Aastra, with Clearspan, offered the lowest total cost of ownership.
For our Nortel customers that may be uncertain about PBX's future, Aastra has a special offer. All the SIP integration trunks required to integrate Clearspan with the existing Nortel system will be offered at no cost. These are the trunks that I talked about that offers Clearspan migration, to provide advanced UC features to not only the SIP end users on Clearspan, but also the Nortel users during the migration. A significant savings on those end-points will also be offered, along with free, instructor-led training for the administrators as well as web-based training for the users. All of this is provided to our Nortel users as a special offer.
In summary, Clearspan is proven--proven technology. It's not a marketing campaign or marketing hype. It's carrier grade, no other system is, and it's SIP to the core so it's built on open standards. It's highly scalable, in fact it scales up to over 1,000,000 users and comes with a complete set of UC applications along with open interfaces to integrate third-party applications—not only third-party applications but an ecosystem of developers that exceeds 2,000. It offers the lowest total cost of ownership in the industry. So my question to you is, if you could have a carrier-grade system that has the performance and reliability at a lower price than a traditional voice-over IP-PBX, why wouldn't you?
So why Aastra? Aastra is financially sound and as I said earlier, we celebrated our 48th consecutive quarter of profitability. We have been in the business for over 30 years and our expertise is designing, developing, supporting mission critical large enterprise systems. We have a complete product lineup from the 1 to 100,000. We're committed to open standards giving users a choice and not feel like they are locked into any one vendor. We have a worldwide presence and we are easy to do business with. Aastra continues to deliver quality, innovation, and value to our customers.
For additional information and resources about Aastra and Clearspan, you can contact us at 1-800-468-3266, option 2, or for more information on special promotion and migrating to Clearspan, please see www.AastraUSA.com/IP-migration. For additional information on large enterprise deployments, webinars or migration strategies, please visit www.USstrategies.com.