UC Summit 2015 Agenda

The agenda for the UC Summit is designed to provide opportunities for learning, networking and building relationships.

The UC Summit officially begins at 4 p.m. on Sunday. For attendees who arrive early in the day on Sunday, BCStrategies presents breakout sessions on a variety of topics starting at 2 p.m.

Sunday, November 15


Time Sunday
Noon - 5:00 p.m. Registration open
2:00 - 2:45 p.m. BCStrategies Breakout - Contact Center Update - BCStrategies Experts Blair Pleasant, Art Rosenberg, Jon Arnold & Don Van Doren - Pacifica Ballroom
  Companies are embracing changes in how they interact with their customers. Expectations have changed, and customers want to be served on their terms, with the channels they choose. Contact center managers are adopting new technology, processes, and operations to meet these shifts. Mobile applications, social media, omnichannel, unified communications tools, customer experience management, and other emerging technologies and capabilities bring both opportunities and challenges.

In this session, Blair Pleasant, Art Rosenberg, Jon Arnold and Don Van Doren will explore these changes and their implications for Enterprises and Consultants. They will look at the trends, the new technologies, and how they will impact contact centers in the future.
2:00 - 2:45 p.m. BCStrategies Breakout - VoIPMaggedon - Voice Quality Challenges in the Age of VoIP - BCStrategies Expert Phil Edholm - Magnolia
  VoIP changes the fundamental way that real-time media is sent over the network. Unfortunately, the integration of VoIP into the traditional TDM infrastructure has created a number of significant quality issues. This session will discuss how VoIP and the integration to the PSTN is creating quality issues and detail the specific implementation issues that are causing voice quality. The session will detail a quantitative analysis of why VoIP-based quality issues are becoming more prevalent today and why the issue is accelerating exponentially over the next few years. Finally, the session will cover what vendors, end users, channels, carriers, and the industry can and should be doing to mitigate the issues and optimize the quality of the delivered voice experience for their users.
2:45 - 3:00 p.m. Break
3:00 - 3:45 p.m. BCStrategies Breakout - Microsoft UC: What Works and What Doesn't - BCStrategies Expert Kevin Kieller - Pacifica Ballroom
  According to multiple surveys, almost all North American enterprises are considering Microsoft UC. This session aims to strip away the "marketing fluff" in order to identify where Microsoft UC provides value and where Microsoft UC leads to disappointment. Lync, Skype for Business, Office 365, Exchange UM will be examined and dissected. The latest Microsoft Cloud UC Roadmap will be reviewed and reality checked.
3:00 - 3:45 p.m. BCStrategies Breakout - Wireless Technologies You’ll Need to Know About for the Next Five Years - BCStrategies Expert Michael Finneran - Magnolia
  While there has been little change in the adoption of mobile UC clients, developments in the mobile space continue at a torrid pace. Carrier trials with voice over LTE (VoLTE) are scheduled for early next year, the mobile operators are talking about LTE over Unlicensed 5 GHz spectrum which could have a major impact on enterprise Wi-Fi networks, and the list goes on. In this session, BCStrategies Expert Michael Finneran will bring you up to date on developments in the mobile space, where the impacts will be felt, and what you need to know about them.
3:45 - 4:00 p.m. Break
4:00 - 4:05 p.m. UC Summit Welcome - Pacifica Ballroom
4:05 - 4:30 p.m. Keynote - "Taking a Holistic Approach to Global Collaboration" - Anthony Bartolo, President of Mobility and Collaboration Services, Tata Communications - Pacifica Ballroom
4:30 - 4:55 p.m. BC Expert Session - Evolving best practices for UC Solution Implementations - strategies and options for planning, preparation, budgeting, integration, testing, training, cutover, and project acceptance. BCStrategies Expert J.R. Simmons
4:55- 5:20 p.m. BC Expert Session - Hybrid Architectures - Convergence of Premise and Cloud - BCStrategies Expert Dave Stein - Pacifica Ballroom
5:20 - 5:45 p.m. Keynote - "Skype for Business a New Era" - Niilo Fredrikson, Director, Partner Strategy and Marketing, Skype for Business, Microsoft - Pacifica Ballroom
  Skype for Business brings the familiar experience of Skype and the enterprise features of Lync. In this session you will learn about the upcoming functionalities in Skype for Business providing one solution for every kind of meeting, and voice built for IT with O365 manageability and deployment options.
5:45 - 6:00 p.m. Meet Some of the Sponsors - Pacifica Ballroom

Kevin Isacks, VP, SBC Development, Sonus
Neil Hooper, Senior Marketing Manager, Plantronics, Inc.
Doug Bowersox, Director of Business Development, Sennheiser
Marcy Kawadler, Sr. Director, Channel & Alliances, Redbooth
Rose Webster & Dave Cassone, AudioCodes/ScanSource
Todd Abbott, CEO, Tely

6:00 - 8:00 p.m. Welcome Reception - Solutions Hall - La Jolla Ballroom
8:00 - 9:30 p.m. After-Dinner Reception Sponsored by Microsoft - Trinitas Cellars Wine Bar

Monday, November 16


Time Monday
7:00 - 7:45 a.m. Breakfast - Grande Room
8:00 - 8:15 a.m. Opening Remarks Jim Burton - Pacifica Ballroom
8:15 - 8:55 a.m. Keynote - "Make UC Soar - The Transformation to the Cloud" - Jay Krauser, Director, Business Development, Cloud Services, NEC - Pacifica Ballroom
  The unified communications as a service (UCaaS) market is experiencing rapid adoption. As UCaaS offerings are closing the gap with their premises-based counterparts – small, midsize, and large organizations are looking at their next move: private, hybrid or public cloud. Join Jay Krauser, Director at NECAM, as he discusses cloud adoption trends, new products and NEC’s strategy to make the cloud soar.
8:55 - 9:35 a.m. Vendor Roundtable - The Future of Communications - Moderators: Jim Burton and Eric Krapf, Program Co-Chair, Enterprise Connect and editor & lead blogger for NoJitter.com - Pacifica Ballroom
  In this roundtable discussion representatives for Cisco (Jeremy Laurenson, Distinguished Engineer), Google (Adam Swidler, Tech Evangelist, Google for Work), Interactive Intelligence (Jason Alley, Cloud Solutions Marketing Manager), Microsoft (Niilo Fredrikson, Director, Partner Strategy & Marketing, Skype for Business), Mitel (Wes Durow, CMO), NEC (Andrew Beckmann, Director, Business Development) and Vonage (Clark Peterson) will discuss the state of the industry and what is coming. Time will be dedicated of audience questions.
9:35 - 10:00 a.m. Break
10:00 - 10:20 a.m. BC Expert Session - Workstream Communications and Collaboration - BCStrategies Expert Dave Michels - Pacifica Ballroom
  The UC solutions have nailed voice, IM/p, and mobility - what's next? Dave will present why customers are gravitating toward Workstream Communications and Collaboration (WCC) solutions and how it will overlap or collide with UC.
10:20 - 10:40 a.m. BC Expert Session - Directions of the UC Industry - BCStrategies Expert Marty Parker - Pacifica Ballroom
  UC has clustered into three groups of customer requirements and of vendors to serve them. The forecasts for each are very, very different. Information from Marty's session can guide your planning and investment decisions.
 10:40 - 11:20 a.m. BC Expert Session - Why Usage and Adoption Trumps Technology - BCStrategies Experts Blair Pleasant and Kevin Kieller - Pacifica Ballroom
  While many IT professionals focus exclusively on the architecture and design for UC&C solutions, in almost every case it is usage, adoption driven by training, communication and change management that determines the overall success, and ROI, for a solution. During this session we will focus on the challenges, opportunities, and steps to drive usage, adoption and ultimately success.
11:20 - Noon Keynote - "Current Landscape and Future State of UCaaS" - Clark Peterson, President, Business Solutions Group, Vonage - Pacifica Ballroom

The migration to Unified Communications-as-a-Service (UCaaS) and the Cloud has been referred to as the biggest technology refresh in communications history. UCaaS is predicted to be a $10 Billion market, growing at over 25% per year over the next five years. This growth is driven by consumers of traditional business telephony adopting cloud-based technology solutions which integrate voice, video, messaging, and presence with other mission critical business applications. These consumers range from SMBs to mid-market companies and large enterprises, and span a broad spectrum of industry verticals.

In this keynote presentation, Clark Peterson, President of Vonage’s Business Solutions Group, will address the current landscape and the future state of UCaaS. He will discuss the forces driving the next wave of cloud communications technology, the benefits of this technology to businesses large and small, and Vonage’s position as a clear leader in cloud communications.

Noon - 1:00 p.m. Lunch
1:00 - 1:45 p.m. Focus Session 1
  Focus sessions give each vendor the opportunity to privately present to small groups of enterprise customers and consultants. These sessions can focus on products and technology or whatever the sponsor wants to focus on, but is not a repetition of a general session or keynote. Attendees must select their focus sessions ahead of time, via the app sent prior to the event. These sessions are held in private meeting rooms. Small groups allow for maximum interaction. Reservations for each focus session are required.
1:45 - 2:00 p.m. Break
2:00 - 2:45 p.m. Focus Session 2
2:45 - 3:00 p.m. Break
3:00 - 3:45 p.m. Focus Session 3
3:45 - 4:05 p.m. Break
4:05 - 4:30 p.m. Keynote - Andrew Cammer, Global Collaboration Business Development Manager, Cisco - Pacifica Ballroom
4:30 - 5:00 p.m. Special Session - Using Workplace Transformation to Energize UC - BCStrategies Expert Joseph Williams & Cisco Partner Manager Myndi Garrett - Pacifica Ballroom
  UC sales are not meeting expectations set in the 2010 launch cycle. Why not? Evidence is that a sales focus on dialtone/PBX/conferencing replacement is not compelling to CIOs, who will not prioritize a UC project that only replaces services that already function adequately. Workplace transformation, which relies on UC to enable the necessary changes, attracts support from business units like sales, HR, compliance, real estate, and recruiting - and results in significantly higher prioritization for UC projects. Suggested approaches are discussed.
5:00 - 5:30 p.m. Special Session - The Changing Role of IT and The Shift in Technology Decision-Making - BCStrategies Experts Jon Arnold and Jim Burton
  The days of IT setting the technology agenda for enterprises are over, as the traditional model of capital-intensive spending for long-term assets has been set on its head. Today’s IT environment needs to be agile to keep pace with the ever-changing forms of communications technology. As needs shift from standalone point products to integrated solutions like UC, the decision-making process has become far more collaborative, with value being defined by business outcomes rather than new IT efficiencies. Not only must IT decision-makers be adept at buying the right technology from the right vendor, but also in selling all this internally to management, and ultimately to employees as end users. These realities will be addressed during this session, with a focus on how IT needs to adapt and even reinvent to remain vital in a time of constant change.
5:30 - 6:15 p.m. Fireside Chat with Kevin Isacks, VP SBC Development, Sonus - Mustangs & Burros
5:30 - 7:00 p.m. Pre-Dinner Reception in Solutions Hall - La Jolla Ballroom
7:00 - 8:30 p.m. Dinner - Olive Lawn - Sponsored by Tata Communications
8:30 - 10:00 p.m. After-Dinner Reception - Sponsored by Tata Communications - Mustangs & Burros

Tuesday, November 17


Time Tuesday
7:00 - 7:45 a.m. Special Breakfast Session: BCStrategies.com - A New Approach to 3rd Party Lead Generation - BCStrategies Experts Jim Burton and Peter Santeusanio - Magnolia
7:00 - 7:45 a.m. Breakfast - Grande Room
8:00 - 8:10 a.m. Daily Update
8:10 - 8:35 a.m. Keynote - Jon Brinton, EVP, GM Global Cloud, Mitel and Marcy Payne, Program Management Officer, Division of InfoTech, California State University, Dominguez Hills; Moderator: Jim Burton - Integrating real-time communications, cloud and mobility technologies to help businesses be more competitive - Pacifica Ballroom

In this discussion, Mitel, the Enterprise Leader for Cloud and Premise Communications along with California State University, a private cloud customer, with a mobile/cloud centric set of users (students, faculty and staff) will discuss the unique needs of large organizations of all kinds.

8:35 - 9:00 a.m. BC Expert Session - Deconstructing the PBX for Flexibility and Savings - BCStrategies Expert Marty Parker - Pacifica Ballroom
  Most organizations are maintaining a PBX architecture that is out-of-date, even with the latest release of software. This session shows how to decompose PBX into functional groups, then to re-align those groups to match current and future architectural practices. Benefits can be major savings in maintenance and capital spending.
9:00 - 9:25 a.m. BC Expert Session - UC Technologies That Are Going Viral - BCStrategies Experts Steve Leaden & Melissa Swartz - Pacifica Ballroom
  Unified Communications continues to evolve and is expanding beyond traditional borders. We are moving from hardware to software and apps for everything. There are key trends supporting new demands, including Software Defined Networks, the Internet of Things, Videoconferencing, biometrics and facial recognition, and Big Data, among others.
9:25 - 10:15 a.m. Break
10:15 - 11:00 a.m. Focus Session 4
11:00 - 11:15 a.m. Break
11:15 - 12:00 p.m. Focus Session 5
12:00 - 1:00 p.m. Lunch
1:00 - 2:15 p.m. Success Stories - Pacifica Ballroom

Gold sponsors will present a Success Story that details a recent implementation of their product or service. These Success Stories will include lessons learned and how challenges were overcome.

Lee Pongraphan, Director of IT, Emerald Expositions
Stephanie Diehl, CSE, ShoreTel
Jason Alley, Cloud Solutions Marketing Manager, Interactive Intelligence
Tom Tuttle, Vice President, Microsoft Practice, Nectar
Jeremy Jones, Vice President of Indirect Channels, IntelePeer
Mike Ward, Senior Vice President of Sales, Edgewater Networks
Emil Galabav, Head of Product Development, Bulpros
Lorraine Larson, Territory Manager, Singlewire Software
Steve Fair, Executive Vice President, Phybridge
Carlos Cong, Network Services Manager, Paychex (for Upstream Works Software Ltd.
Hardy Myers, President & CEO, AVST
Jim Fairweather, Executive Vice President of Global Sales, Revolabs

2:15 - 2:45 p.m. Fireside Chat with Google - Adam Swidler, Tech Evangelist, Google Apps for Work, and Pete Wayne, CIO, Oscar W Larson - Pacifica Ballroom -
2:45 - 3:00 p.m. Break
3:00 - 4:00 p.m. BC Expert Session - The UC&C Vendor Landscape - BCStrategies Experts Blair Pleasant, Marty Parker, Dave Michels - Pacifica Ballroom
  It's hard to stay current on all the competition, but that's what we do at UCStrategies. Join Blair Pleasant, Marty Parker and Dave Michels for a casual review of the vendor landscape. In this informative session, we will take you through each of the major vendors and hit on key strengths, challenges, and recent changes.
4:00 - 4:30 p.m. BC Expert Session - Managing Systems and Networks in a Multi-Vendor Environment - BCStrategies Experts Michael Finneran and Phil Edholm - Pacifica Ballroom
  Unified Communications increases the density and complexity of the overall communications solution in multiple dimensions, multiple medias, directories, devices, vendors, etc. The result is that the cost of administering, operating and maintaining a system is now over 50% of the total cost, up from 20-30% a few years ago. And new technologies like WebRTC are increasing these changes. This session will focus on the tools that are available to help manage and operate the system in a more efficient and effective way. Form tools for security, BYOD, Configuration and Operation to Troubleshooting, there are options. The session will define these options and discuss which are most important and how they impact the lifecycle of your UC solution. The focus will be on how to reduce operating costs, increase adoption and usage, while reducing outages and errors.
4:30 - 5:00 p.m. BC Expert Session - CEBP: Why Organizations, Resellers and Vendors are Failing (and How to Succeed) - BCStrategies Experts Art Rosenberg & Kevin Kieller - Pacifica Ballroom
5:00 - 7:00 p.m. Solutions Hall - La Jolla Ballroom
7:00 - 8:30 p.m. Dinner - Sponsored by Vonage - Garden Courtyard
8:30 - 10:00 p.m. After-Dinner Reception - Sponsored by NEC - Trinitas Cellars Wine Bar

Wednesday, November 18


Time Wednesday
7:30 - 8:30 a.m. Special Breakfast Session: Using Twitter for B2B Lead Generation, Thought Leadership and Customer Acquisition - BCStrategies Expert Evan Kirstel - Magnolia
7:30 - 8:30 a.m. Breakfast - Grande Room
8:45 - 9:05 a.m. Vision Presentation - "How Unified Communications and Mobility Interplay in the Future" - Anthony Bartolo, President of Mobility and Collaboration Services, Tata Communications - Pacifica Ballroom
9:05 - 9:30 a.m. BC Expert Session - Surviving the Cloud Transformation – A Channel View - BCStrategies Experts Joseph Williams and Phil Edholm - Pacifica Ballroom
  Cloud delivery of communications services poses serious challenges to the traditional distribution. This session discusses how the channel will evolve and the opportunities and threats associated with the transformation toward cloud-delivered services.
  • Why cloud-first providers may have an advantage over premise-first providers.
  • Cloud economics are very different - much more focus goes toward reducing churn and customer acquisition.
  • Is Product or Services the lead – which is the razor and/or the blade?
9:30 - 9:50 a.m. BC Expert Session - Workstream Channel Considerations - BCStrategies Expert Dave Michels - Pacifica Ballroom
  This session will present the emerging opportunities around Workstream Communications and Collaboration (WCC) solutions. Including what it is, why it's so important, and who's doing what about it.
9:50 - 10:20 a.m. Vision Presentation - Joe Salisbury, Vice President, Marketing, NEC - Pacifica Ballroom

Today's enterprise expects mobility, collaboration and extreme availability from its unified communications solutions. However, NEC's "Smart Enterprise" vision for the future combines biometrics, analytics and contextual analysis with UC providing an integrated portfolio that truly improves the way people work, live and communicate. Join Joe Salisbury, VP of Marketing at NEC Corporation of America, as he discusses NEC's "Smart Enterprise" vision for the future and the innovative technologies that are transforming tomorrow’s enterprise today. 

10:20 - 10:50 a.m. Vision Presentation - "The Future of Vonage: Emerging Trends in UCaaS" - Jeff Savage, VP, Strategic Development, Vonage - Pacifica Ballroom

Vonage has quickly positioned itself as a clear leader in the Unified Communications-as-a-Service (UCaaS) market, which is predicted to be a $10 billion industry over the next five years. Vonage serves the full spectrum of business needs - from SMB to mid-market to enterprise - by providing a robust portfolio of UCaaS products that considers the business need for mobility, video and software integration with voice as a platform.

In this presentation, Jeff Savage, VP of National Account Sales, will address the future and vision of Vonage in the mid-market and enterprise space as the Company continues its historic transformation.

Whether a business is large or small, unified communications delivered securely via the cloud can help companies save money and work more efficiently by boosting productivity with enhanced functionality, mobility and scalability.

By tailoring communications solutions to the needs of businesses of all sizes, from single-person companies to those with thousands of employees spread over multiple locations, Vonage’s nationwide communications platform, workflow integration with CRM and other business applications, as well as complementary cloud services, provide a new level of value to partners and customers.

10:50 - 11:15 a.m. Break
11:15 - 12:00 p.m. Focus Session 1
  Focus sessions give each vendor the opportunity to privately present to small groups of SI's or consultants. These sessions can focus on product/technology, channel programs, or whatever the sponsor wants to focus on, but is not a repetition of a general session or keynote. Attendees may select the focus sessions they want to attend. These sessions are held in private meeting rooms. Small groups allow for maximum interaction. Reservations for each focus session are required.
12:00 - 1:00 p.m. Lunch
1:00 - 1:20 p.m. Vision Presentation - "Partner Opportunity with Skype for Business" - Roy King, Senior Business Development Manager, Microsoft Enterprise & Partner Group, Microsoft - Pacifica Ballroom
  With the new Skype for Business services, including PSTN Conferencing, Cloud PBX, PSTN calling and Skype Meeting Broadcast, the market opportunity for partners is significant. In this session you will learn how you can enhance your services portfolio to fully take advantage of the opportunity at hand.
1:20 - 1:40 p.m. Vision Presentation - Jeremy Laurenson, Distinguished Engineer, Cisco - Pacifica Ballroom
1:40 - 2:00 p.m. Break
2:00 - 2:45 p.m. Focus Session 2
2:45 - 3:00 p.m. Break
3:00 - 3:45 p.m. Focus Session 3
3:45 - 4:00 p.m. Break
4:00 - 4:20 p.m. Vision Presentation - "How Mobility and Real Time Communications are Shaping the Models of Customer Engagement" - Brian Spencer, GM, Contact Center, Mitel - Pacifica Ballroom
  Brian will share Mitel’s vision for how mobility and real time communications are increasing the importance and shaping the models of customer engagement. Learn the critical trends in consumer behavior creating opportunities for sustainable competitive advantages and how communications technologies are evolving to support this.
4:20 - 4:45 p.m. BC Expert Session - The Evolving Channel Partners: From Reseller to Solutions Integrator Model - BCStrategies Experts - Dave Michels and Steve Leaden - Pacifica Ballroom
  CIOs today are being challenged with evolving from "firefighter and troubleshooter" to becoming the visionary and creating a new level of value, aka the "Chief Innovation Officer". Concurrently, channel partners must now deal now with a significant trend in the UC industry: moving from reseller to solutions provider. Being a reseller is simply no longer "good enough" to provide value to the enterprise customer. With these new dynamics, it is imperative for the channel partner to evolve and provide significant solutions to the enterprise and no just providing technology alone.
4:45 - 5:05 p.m. BC Expert Session - A UCaaS Market Assessment - BCStrategies Expert Joseph Williams - Pacifica Ballroom
  Where is the UCaaS industry at in terms of its size, revenues, service offerings, and general direction? How will O365's E5 SKU possible shake things up? What is going well, what needs more direction?
5:05 - 7:00 p.m. Pre-Dinner Reception - Solutions Hall - La Jolla Ballroom
7:00 - 8:30 p.m. Dinner - Pool Terrace
8:30 - 10:00 p.m. After-Dinner Reception

Agenda is subject to change.

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"Conference was extremely well run. Had sufficient time for networking during and after the sessions Very nicely expanded my network." (Consultant)