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Bruce Morse

Vice President, Unified Communication Software, IBM

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Bruce Morse is Vice President, Unified Communication Software, IBM Lotus Software.  In his role, Mr. Morse has overall responsibility for IBM’s Unified Communications and Collaboration software business unit, including setting strategy, delivering innovative  software offerings such as IBM Lotus Sametime, catalyzing associated hardware and services offerings and building key industry alliances.

Mr. Morse has over twenty years of software and hardware experience in the IT industry and has held key IBM executive positions in WebSphere marketing and product management, Pervasive Computing business development and IBM Software Group mergers and acquisitions, and finance.  Prior to his current role, he led IBM’s industry software solutions organization helping clients leverage IBM software to improve their business processes.  Mr. Morse also led IBM’s Contact Center Software and Client Technologies business units, and played a leading role in establishing WebSphere Portal as the market leader.  

Mr. Morse received his Bachelor of Science Degree in Industrial Engineering from Northwestern University, Chicago Illinois, and has participated in graduate courses in business administration.  

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I found the UC Summit to be an excellent venue for me to increase my knowledge of the UC market, determine some key paths for my organization to take to address that market and learn a tremendous amount from my peers.

Scott Strochak, Xtelesis



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