HP Is Working on a New Smartphone
Yam Su Yin, Hewlett-Packard senior director of consumer PC and media tablets for Asia Pacific, declares to Press Trust of India that HP is working on a new smartphone and says that it is not too late to be in the smartphone arena. The HP executive, however, did not specify any timetable or operating system. She also reveals that the company is looking into developing new products, such as notebook PCs, tablets, and all-in-ones (AIOs).
In September, HP is set to launch more than 20 products across different categories, including AIOs, notebook PCs, printers, and services geared toward enterprise users.
It can be remembered that in 2011, HP shut down its mobile division. The company’s TouchPad tablet and Palm Pre smartphone were both based on webOS from Palm, which HP acquired in April 2010 for $1.2 billion. However, the devices based on webOS did not take off.
In February 2013, HP announced that it was selling webOS to LG Electronics, which disclosed its plans of using the operating system code for its internet-connected TVs.
Analysts predict that HP will concentrate on using Android for its mobile devices after the failure of webOS. In late June 2013, for instance, the company launched Slate 21, an all-in-one desktop device based on Android 4.2.2.
In 2013, International Data Corporation (IDC) projects that smartphone shipments will have a 32.7-percent year-on-year growth reaching 958.8 million units. IDC also predicts that 2013 marks the first year when shipments of smartphones, comprising 52.2 percent of the total shipments of mobile phones worldwide, exceed those of feature phones. And emerging markets, in particular, are expected to account for 64.8 percent of all smartphone units shipped in 2013.
So once HP tackles the smartphone market again, it will be competing with the likes of Apple and Samsung, which together have over 50 percent of the worldwide smartphone market.
When Yam Su Yin was prompted about HP’s ability to make up for lost time, she answered, “Being late you have to create a different set of proposition. There are still things that can be done. It’s not late. When HP has a smartphone, it will give a differentiated experience.” (KOM) Link. Link.