RIM Rushes to Keep Its Enterprise Customers As BB10 Launch Date Nears
In a move to keep its existing enterprise customers enthusiastic before the January 30, 2013 launch of BlackBerry 10 services, Research In Motion (RIM) proffers its BlackBerry 10 Ready Program. The program includes a handset giveaway, a trade-up program, a webcast series, and a suite of services aiding business customers’ migration to the new BlackBerry platform.
The Blackberry 10 Ready Offer and the BlackBerry 10 Ready Webcast Series, two components of the program, are already made available. RIM also now allows its customers to gain access to the BlackBerry Enterprise Server License Trade Up and the BlackBerry 10 Readiness Services, whose perks were hailed as remarkable client incentives.
With the BlackBerry 10 Ready Offer, businesses and organizations can get a free handset if they opt for at least an Advantage-level BlackBerry Technical Support. To qualify, enterprise customers must also install BlackBerry Mobile Fusion, RIM’s mobile-device management product, and accomplish an online course.
The webcast series, on the other hand, offers information about RIM’s upcoming enterprise product portfolio such as the tools that companies need before the launch.
BlackBerry Enterprise Server License Trade Up lets business customers exchange their existing BlackBerry Enterprise Server licenses at no cost provided they purchase BlackBerry 10 smartphones.
Finally, the BlackBerry 10 Readiness Services arms RIM customers with change management and planning-migration tools so they can seamlessly migrate to the new BlackBerry 10 services.
“We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform,” said Bryan Lee, senior director of Enterprise at RIM. “The BlackBerry 10 Ready Program gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10.”
In related news, Canada-based RIM has been facing tough competition against Apple and other Android handset manufacturers in recent years. Unfavorable predictions also overshadowed RIM’s launch of its new enterprise product portfolio.
“Our checks do not indicate the consumer pull, carrier push, or developer excitement necessary for BlackBerry 10 to reverse the challenging trends faced by RIM in order to return the company to sustained profitability,” wrote Michael Walkley, a Canaccord Genuity analyst, in a research note.
Brian Blair, an analyst at New York’s Wedge Partners, also had misgivings about the BlackBerry 10 services.
Meanwhile, RIM stock prices had risen over the past months due to the excitement generated by wireless carriers over the forthcoming launch of BB10 devices. (KOM) Link