Graciela Tiscareño-Sato has been involved in the unified communications (UC) industry since before the industry widely adopted this term. She wrote the first global marketing plan positioning SEN’s offerings as a UC portfolio in early 2002.
Hired at Siemens Enterprise Networks specially to lead the successful global launch of their unified messaging application in 2000 (HiPath Xpressions), she was eventually responsible for the global product marketing of the entire application portfolio. This included SEN’s market-making application, OpenScape UC Application.
Her areas of expertise include unified messaging, SIP-enabled communications, voice/instant messaging presence applied across networks, audio/web conferencing, communications-enabled business processes (through SOA-based SDKs), user- and process-centered application integration. She also managed the company’s customer reference process to best understand the value realized through implementations. With Gracefully Global, Graciela is bringing this expertise to the fast-growing Hispanic business market by going directly to workgroup leaders and users.
A lively and insightful speaker, Grace was recently invited to Athens, Greece to deliver the keynote presentation at the Unified Communications conference hosted by Boussias Communications netWeek Magazine. She was also voted “Best Panel Speaker” by a combined IT/business audience on the VoiceCon Tour.
An inexhaustible writer, she has published several white papers and has contributed to trade magazines in Europe and the USA including destinationCRM, Internet Telephony, SOA World Magazine, Enterprise Technology Management, Communications News, Hispanic MBA Magazine and Unified Communications Magazines. She has ghost written several customer case studies published in eWeek and other trade media. She project managed the largest ever global end-user research survey on the topic of unified communications. Graciela is particularly interested in the impact UC has on end users’ ability to manage the complexities of their constantly converging professional and personal lives and the impact generation Y will have on enterprise adoption of UC.