8x8 Attracting Enterprise Customers

8x8 Attracting Enterprise Customers

By Dave Michels October 7, 2015 Leave a Comment
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8x8 Attracting Enterprise Customers by Dave Michels

8x8 announced that Regus selected 8x8 as its provider for 2,500 locations.

Regus operates business centers with a range of products and services including office space, meeting facilities, business lounges, business continuity-recovery spaces, answering service, and support services in 106 countries. The company is based in Luxembourg and listed on the London Stock Exchange.

With the switch to 8x8, Regus intends to offer its customers enhanced communication services such as mobility, multi-channel communications, and presence enabled directories. 8x8’s Virtual Office includes Switchboard Pro which enables Regus attendants to properly identify and route calls.

Location size and requirements vary. Most Regus locations serve about 30 customers with 1-10 phone lines each. Those figures could significantly increase as lines will no longer be limited to on-site use only. The 8x8 Virtual Office service is expected to complement Regus’ Virtual Office services. Regus intends to cutover the first 140 locations during the next eight months.

According to Enzo Signore, CMO at 8x8, Regus contacted several providers that were recognized as Leaders in the 2014 Gartner Magic Quadrant for UCaaS. After more evaluation, just a few firms were selected for a 90 day, three-city proof of concept. Signore believes 8x8 stood out with its global coverage and its continuous communications capability (mobile to desktop, 3G/4G to WiFi).

Regus is effectively a wholesaler, and will utilize 8x8’s portal and analytics to provision and bill services. Value-add partnerships such as this is proving to be the emerging channel for cloud providers. The cloud approach also provides customers the option to retain their phone and number after their service term with Regus.

UCaaS has mostly been associated with SMB for years, but that’s starting to change. Gartner forecasts that large enterprises will outpace other sectors in terms of UCaaS adoption over the next several years. The services now frequently meet enterprise requirements in terms of features, security, and reliability.

The cloud is particularly attractive for highly distributed organizations such as Regus. The company will replace a variety of premises-based systems with a single solution for all of its sites globally. That’s a single management interface, single provider, reduced on-site complexity, and increased flexibility in capacity and features. It will also unlock increased coordination and call coverage between sites.

Dave Michels is a Contributing Editor and Analyst at TalkingPointz.


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