'Think' Cognitive

'Think' Cognitive

By Evan Kirstel November 9, 2016 Leave a Comment
'Think' Cognitive by Evan Kirstel

IBM WOW-World of Watson hit like a hurricane with exciting new products, partner solutions and a new view of the way we about "think" everything. Thomas J. Watson, along with his father, built IBM into the powerhouse and the legacy lives in their namesake of IBM Watson.

One of the more interesting sessions was on Telecom. As a speaker on the session, Peering Without into the Crystal Ball: Business and Technology Trends in Telecommunications, I addressed many of the critical issues facing TSPs (telecom service providers). Since you may know many of the concepts mentioned, I present here more on cognitive computing. As you can see, diving into all the terms like cognitive computing is a concept that is most relevant to Watson and where AI, artificial intelligence, is going. Cognitive computing was a top topic as IBM's Watson took center stage on all kind of issues including unified communications.

Yet what is cognitive computing? Here is one answer: Cognitive issues are similar to the physical issues; they relate to the integration of complex symbols, language, visuals, and other fuzzy factors. The integration of historical influences with genetic characteristics also takes place on the cognitive level. In machine terms, the influences are not only historical but also futuristic, and include the ability to imagine future situations, not only as an extension of known facts but also as a projection of the unknown. If you thought this would be easy, it is not. Nor is any part of AI. Watson is a "work in progress" or always "under construction" as humans we are never satisfied to know what we know; we always want to know more. This means Watson is going to have to run to keep up.

As Quincy Allen, CMO of IBM Cloud, noted, "World of Watson spotlights the future of cognitive computing. But cognitive apps are here. They're delivering powerful insights and amazing experiences, on IBM Cloud. Take the Seiko M-Tracer Golf Swing Analyzer, an app that connects with IBM Cloud to let golfers immediately analyze performance data like attack angle, club path and club head speed. Or take the app Walk and Explore New York, a personalized tour guide that customizes an itinerary just for you. If Watson predicts bad weather will affect your trip, it will automatically adjust your itinerary."

Automate Customer Interactions

Watson, and really any form of AI, is really hardly more than asking Siri or any other voice AI app where you should go for dinner. However, not knowing that you hate Italian, it would suggest a place you would not ordinarily go to. However, here is a bottom line: bot -- create a bot powered by natural language understanding in minutes, then deploy via multiple channels and devices, such as messaging platforms like Slack, mobile devices/SMS, and even physical robots. In other words, Watson is a co-pilot, not a pilot for your work. AI bots and the like will learn from you and then be more help with the range they know about. They, like humans, are not psychic, so don't expect them to do things they don't understand when often you don't understand them either.

Bottom Line

Watson isn't the only technology that IBM and others are working on. It's a vast array of issues and there will likely be millions of apps (maybe a few less) to solve even the smallest problem in your daily life. A compelling future!


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