WebRTC Deliveries are Starting in the Enterprise

WebRTC Deliveries are Starting in the Enterprise

By Phil Edholm May 14, 2013 2 Comments
Phil Edholm PNG
WebRTC Deliveries are Starting in the Enterprise by Phil Edholm

As you know, I believe that WebRTC is a transformational technology. I think we can look forward to the significant impacts that WebRTC will have on markets, companies, societies and humanity in general. However, WebRTC also needs the underpinnings to make it a viable money-making technology. This combination of long-range transformational benefit and short-range profit generation is the combination that will ensure WebRTC success.

To deliver integration to the existing TDM and SIP telephony infrastructure, a gateway capability that is rock solid is required. Last week, the GENBAND SPiDR joined the announcements of just such a gateway. While others have made announcements or demonstrations in this space, the SPiDR is the first actual general availability announcement from a major vendor of VoIP platforms in both the Telco and Enterprise markets. While GENBAND may be one of the first, it is likely that most of the vendors will follow suit in the remainder of 2013. Expect similar offers from other vendors through the remainder of the year.

These platforms open the door to BYOD, portals, and contact centers in the enterprise and a new set of services in the Telco/Mobile Operator markets. So WebRTC will enter 2014 with a strong integration to the legacy worlds of TDM and the VoIP SIP carrier world. With almost a billion devices with browsers capable of WebRTC, this will be an interesting market. For UC, the possibilities are very interesting. With WebRTC and HTML5, even the most complex collaboration tools can be replicated in an open browser environment. This means that when you go to a meeting hosted by another organization, you will have the complete experience without downloads (damn that pesky Java applet load in WebEx). And for the telecom IT staff, your capability will immediately be compared to the capabilities your users see when they visit your partners and customers. One of the things that has been an insulator of telecom for the past 30 years is that our users generally did not experience what the other vendors were offering. The phrase "ignorance is bliss" has generally applied to the PBX market and now to the UC market. If all I know is what my IT department provides, then I am happy. But with WebRTC and portals, all of a sudden everyone will get to experience other vendors and other offers. How long will the users in an organization with a poor vendor or partial solution tolerate the lack of capability without rising up? More than ever, IT and Telecom managers will be scrutinized as how their solutions hold up against others.


2 Responses to "WebRTC Deliveries are Starting in the Enterprise" - Add Yours

Kevin Kieller 5/15/2013 3:27:33 AM


When you write "even the most complex collaboration tools can be replicated in an open browser environment." this may be technically true, but as a developer, replicating complex collaboration tools using HTML5, javascript and WebRTC is still complex. Nothing comes for free.

"And for the telecom IT staff, your capability will immediately be compared to the capabilities your users see when they visit your partners and customers." And as IT staff you will be asked questions about and expected to support systems you do not control. As such, the good old days of centralized collaboration platforms will start to look better and better.

WebRTC is and remains a great tool. It helps open new interaction opportunities but primarily is a building block, one Lego brick in a bin of multi-colored, multi-sized bricks. By itself WebRTC can't do anything but as part of a solution it can build some cool Lego castles.

Jason Miller 5/15/2013 3:47:04 PM

Phil, you make some good points in your article. The infrastructure, or backend specifications, haven’t been defined, so it’s basically a free for all. Sansay and now Genband have embraced the role in an environment where a standard hasn’t been defined. Moving forward, ensuring the signaling and media are being integrated and functional are going to be key challenges contact centers/call centers will need to manage.

WebRTC is also going to be a great technology to bridge IT and telecom groups within enterprise organizations. Both groups have existing expertise in their respective areas. This should keep the deployment costs relatively low. Leveraging these existing skill sets will provide a great opportunity for businesses to extend their customer reach without adding much operational or capital overhead. I, for one, look forward to seeing the innovative ways that organizations will leverage WebRTC.

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