In the Post-PC Era, advocated by many Unified Communication vendors, it seems that most services will be provided from some distant cloud, using features on devices employees bring to work managed by a service provider who splits bills between what is work and what is private. In this world, being a Value Added Reseller (VAR) or Systems Integrator (SI); it can feel as stuck between a rock and a hard place. Yes, I am exaggerating it a bit, but pushing what is happening to an extreme is a good way to identify what needs to be done, what competence is needed and who will be your competitors and partners for the future. However, there are opportunities; they lie in the land in between each point of integration, where standard clients meet business processes, where front-office meets back-office and where innovation meets legacy.
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