I was one of a few UC Experts attending the recent 2016 analyst event for Vertical Communications in Dallas, and with the last one being back in 2012, there was a lot to get updated on. They certainly have a clear sense of purpose now, at least in terms of market focus and business model. While analysts like me focus more on the business issues, the consultants honed in more on the underlying technology. I'll leave that for others to dissect and stay in my comfort zone, sharing views instead about their business focus and go-to-market strategy. I want to specifically speak to those themes as they will help decision makers assess Vertical during their buying journey, and to better understand why they are pursuing a direct route to market.
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