We’ve been hearing a lot about messaging lately, and at the recent MoNage event in Boston, my comment that “messaging is the new voice” really seemed to resonate. There’s certainly a Wild West element to this space, and that opens the door for new players to make their marks, and bring even more disruption to the cadre of UC players we’re so familiar with. Twilio is one of those players, and enterprise collaboration is a big part of their game plan. Twilio is doing its part by producing some timely research, and I’m going to share some takeaways here that any UC&C provider – and channel partner – should pay heed to. Titled the “Global Mobile Messaging Consumer Report 2016,” Twilio’s research does more than validate what you already know with metrics. While that’s important, there are some interesting subtleties, especially for businesses with global workforces.
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