In this webinar presented by UCStrategies, leading industry experts and UC intergratorswe discussed how a growing number of VARs, integrators and telecom dealers are undergoing or about to undergo significant changes that will be reflected in:

• A new, more profitable relationship with their customers
• A more demanding relationship with their vendor partners
• A significant shift in their business model

Insight was given about the specific changes necessary for a reseller to succeed in the years to come, as their customers demand the business benefits that telecom and data have always promised and are finally being realized with unified communications.  The webinar also examines the potential ramifications for those channel partners unable or unwilling to make changes.

• Jim Burton, co-founder of UCStrategies, is host moderator
• Blair Pleasant, President of CommFusion and co-founder of UCS, will briefly discuss what UC is and is not, as well as talk about end-user demand per her recent study
• Integrators, Optimus Solutions (Steve McDonald) and Enabling Technologies (Bill Vollerthum) will talk about their two different strategies for pursuing the UC market and the challengese/successes they have had to date
• Pam Avila, Principal of Sierra Summit Group and UCS team member, will talk about specific steps that you can take to transition your business to a “UC integrator”.