Posted by Nortel, on July 19, 2007
SIP is all about going from a connection mindset to one of rich communication where every touch point with customers becomes an opportunity for dynamic information exchange. SIP opens a new universe of possibilities to build stronger customer relationships in more powerful ways. It’s like going from four-color to 3-D and beyond. As a result, SIP is dramatically transforming the whole approach of how you measure the proficiency of your contact center.