Discussions about a “convergence reseller channel” first began more than 13 years ago when AT&T and Novell developed TSAPI. Development of this channel has been a long, painful, slow process; and some vendors today will question whether it has even yet reached critical mass. Certainly more VARs and telecom dealers began morphing to “convergence integrators” when VoIP took center stage – but not enough to consider it “critical mass”. So here we are at the dawn of unified communications. There are products and applications in abundance – voice, data and video – waiting to be sold. According to the latest market study from COMMfusion and UCStrategies, there are end-users waiting to reap the business benefits of unified communications. But where are those capable of selling convergence and now UC solutions?