Car Dashboards Join CEBP, UC, and BYOD For “Dual Persona” Mobile Applications
Car Dashboards Join CEBP, UC, and BYOD For “Dual Persona” Mobile Applications by Art Rosenberg
As you read more and more announcements of the “Consumerization of IT” and “mobile apps,” the BYOD battle between work-related and business communications applications increases the confusion over “who” will be in charge of “what.” It is time to recognize the need for UC-enabled “dual persona” applications for all types of mobile device interfaces, including built-in car dashboards. Aside from personal and entertainment applications, business applications fall into two basic categories: person-to-person communications and automated, Communications Enabled Business Process (CEBP) applications, all of which can be “mobile apps” available through public and enterprise “app stores.”
Organizations of every kind are being challenged by this shift to application mobility for several reasons:
- UC-enabled multi-modal communications and CEBP are more complex than the siloed, premise-based communications of the past.
- BYOD, by both employees, business partners, and consumers, is adding to the complexities of different user interfaces, as well as the loss of control over the end user mobile devices.
- “Bring Your Own Car” (BYOC) for mobile apps to be used while driving, is becoming another contender for mobile apps, where “hands/eyes-free” user interfaces have to be easily accommodated automatically when needed.
- Legacy online desktop applications for workers must be converted to support wireless tablets, smartphones, and car dashboards, while online customer/consumer self-service applications must also do the same.
- With application mobility, there is also a need for UC-enablement, which means that both input and output must be multi-media to support an end user’s current situation or status.
- Since all applications are primarily software based, they will constantly be changing to dynamically support a variety of end user needs.
- The above considerations are driving the shift of mobile applications to exploiting the wireless Web and hosted/managed application services.
Car Manufacturers See Their Dashboards As Competitive, UC-enabled Driver Interfaces
A recent announcement from the Car Connectivity Consortium (CCC) at it’s second annual summit, reported that its new industry standard, MirrorLink, which will transfer a user’s current mobile device user interface to a car’s dashboard entertainment control and display screen, is now being offered to third-party application developers. Although 80 percent of world's automakers and 70 percent of global smartphone manufacturers are members of the CCC, “adoption of the standard has been slow.”
The CCC hopes to have mobile application developers certify their apps for “drive mode functionality” as key benefit to mobile users who will be using their mobile apps while in their cars. This will be particularly important for all forms of text messaging to exploit speech recognition and text-to-speech while driving, as well as for interfacing with on-line applications.
The CCC standard should simplify how voice-to-text and text-to-voice multi-media interfaces will work for various driver applications. However, that doesn’t necessarily mean that functional mobile applications provided by auto manufacturers as options for different car models have to be identical. Just as smartphones can exploit personalized, mobile applications, so too, that personalization can be applied to car models.
Business Communications – Work or Commerce?
The convergence of all forms of “business” communications, including both work and customer interactions with people and business process applications, will require that mobile endpoint devices support all of the above. The difference is “who” controls “what.”
UC has become important for both flexible person-to-person contacts, as well as for application user interfaces. However, both categories have to broken down further in terms of control and responsibilities over contact accessibility and application access to a shared mobile device. Making mobile devices both flexible and secure, means restricting the device to being used just for access through "thin" clients, not for storage of sensitive information. This is often described as “dual persona” controls over endpoint device usage; adding your car’s capability to access a variety of personal and business mobile applications means that your car must also be “dual persona!”