Drive Better Outcomes - Embed Communications Into Your Enterprise Applications

Drive Better Outcomes - Embed Communications Into Your Enterprise Applications

By Esna June 23, 2015 1 Comments
Drive Better Outcomes - Embed Communications Into Your Enterprise Applications by Esna

Communications is the lifeblood of any organization. Workers, especially knowledge workers, need to find the information and resources they need to do their jobs effectively and they rely on communication tools to help them interact with the right people at the right time.

We’ve come to expect ubiquitous communications, including multiple modes of communications from any device and any location. The 24/7 mobile, virtual, distributed, always-on workplace requires new tools to help workers be more productive. Providing a variety of communication tools including instant messaging, presence, conferencing, and other tools, Unified Communications and Collaboration (UCC) solutions make workers more efficient and effective at doing their jobs, and better able to easily initiate, receive, and respond to business communications. UCC-enabled teams and workgroups can interact more effectively, leading to faster development time, quicker time to market, shorter project times, and greater organizational efficiency.

When it comes to UCC, the biggest ROI (return on investment) bang for the buck is from business application integration. By embedding the UCC capabilities into business applications such as email, CRM, and social collaboration, the ROI, which is generally based on eliminating delays and speeding up problem resolution, can be tremendous.

Unified communications and collaboration tools improve communications, providing flexibility and mobile access, as well as improved interactions with customers. Embedding UCC into the applications workers use every day – whether for sales, service, marketing, development, improves business processes and enhances efficiency. Simply clicking on a person’s name on their desktop screen or mobile device and connecting via IM or a voice call, without having to leave the application they were working in, makes communications significantly faster and easier.

Adding click-to-communicate tools to the applications and workspaces workers use in their day-to-day jobs lets users meet, share, and edit seamlessly without disruption. Being able to click to conference and start a live meeting right from the application means making faster and better decisions, developing and bringing products to market more quickly, shorter sales cycles, and better responsiveness to customers.

Esna Technologies has cracked the code on enhancing applications by embedding its UCC capabilities directly into these applications, while also integrating with premises-based and hosted PBXs.

Download the full white paper by clicking the link below.


1 Responses to "Drive Better Outcomes - Embed Communications Into Your Enterprise Applications" - Add Yours

Art Rosenberg 6/28/2015 10:59:57 AM

The emphasis on internal "worker" productivity is not wrong, but it is time to recognize that business communications must include external end users who are all now more accessible with multimodal mobile devices, i.e., partners, customers/consumers, as well. By putting UC-enabled business process apps in clouds, all such end users can benefit from increased productivity, not just internal workers.

See my posts on this subject at:

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