Microsoft Surface Sales Figures Still Unclear

Microsoft Surface Sales Figures Still Unclear

By UCStrategies Staff December 4, 2012 Leave a Comment
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Microsoft Surface Sales Figures Still Unclear by UCStrategies Staff

It has been suggested in a research report by the NPD Group, the New York-based research group, that the PC market is not being strengthened by Windows 8.

According to the report, sales of Windows-based PCs have decreased by 21 percent in comparison to the similar period last year. Sales of the Windows notebook have made a particular fall of 24 percent, and since the introduction of new software to the market, there has been a sales drop of 9 percent for Windows desktop sales.

The vice president of industry analysis at NPD, Stephen Baker, said in a statement: “After just four weeks on the market, it's still early to place blame on Windows 8 for the ongoing weakness in the PC market. We still have the whole holiday selling season ahead of us, but clearly Windows 8 did not prove to be the impetus for a sales turnaround some had hoped for.”

Hope that Windows will push forward to make more sales has been expressed by many companies, including Intel and Dell. However, only 58 percent of Windows computing device unit sales are accounted for by Windows 8; this contrasts greatly with the 83 percent of Windows 7 sales in the first four weeks of that device’s release.

Furthermore, the sales of Windows 8 tablets have not been great or rapid, and only one percent of all Windows 8 device sales have been mentioned to date.

One high point of the research conducted by NPD is that touch-enabled Windows 8 PCs are popular and have a good sales record among customers.

Baker of NPD said in a statement: “The strong performance of Windows 8 notebooks with touch screens, where Windows 8 truly shines, offers some reason for optimism. These products accounted for six percent of Windows 8 notebook sales at an average price of $867, helping to re-establish a premium segment to the Windows consumer notebook market."

Microsoft’s announcement that it has sold 40 million Windows 9 licenses since its launch has been followed immediately by this NPD report. Microsoft failed to partition and clarify the figure, and the quantity of licenses sold with new PCs and how many were sold as upgrades for older releases are also still unclear.

The sales figures for Microsoft’s new Surface tablet have still not been announced, and this was distributed on the market alongside Windows 8.

However, Microsoft did state that in terms of upgrades, Windows 8 sales are greater than Windows 7. (CY) Link


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